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Project Goal

We are thrilled to unveil our latest website design project for a leading women’s self-defense company. Our mission was clear from the outset – to seamlessly blend fashion and empowerment, creating a landing page that showcases fashionable defense items while empowering women to take charge of their safety. The ATHEA team are collecting preorders now with the full website going live in 2024.

Our collaboration with ATHEA reflects our commitment to creating impactful, user-centric designs that transcend aesthetics. We are proud to have played a part in promoting women’s safety while embracing their sense of style.



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Web Design


Simplicity Meets Class: We identified the need to strike a balance between simplicity and class. Our design approach is clean, uncluttered, and intuitive. This not only ensures a delightful user experience but also highlights the elegance of the featured defense items.
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Design & Customer Experience

  • Empowerment Through Aesthetics: Fashion is a form of self-expression, and self-defense should be no different. We’ve incorporated visuals and interactive elements that empower women by making them feel confident and stylish while browsing and shopping.
  • Easy Navigation: We believe that a user-friendly website is crucial for the first preorders coming from ATHEA. Our redesign includes an easy-to-navigate landing page, clear product showcase, and a responsive design that guarantees a seamless experience across devices.
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The Result

The ATHEA team are collecting preorders now with the full website going live in 2024.
The Key Features to come will include:
  • Fashionable Product Showcase: A dedicated section where users can explore the stylish self-defense items, effectively combining safety with style.
  • Informative Content: Engaging blog posts, articles, and resources that educate visitors on self-defense techniques, empowering them with knowledge.
  • Testimonials: Real-life stories of women who have found strength and confidence through these products.
  • Community Building: Integration with social media platforms to foster a supportive community and encourage discussions on empowerment and safety.
  • User-Friendly Shopping: An easy-to-use shopping cart and secure payment gateway, ensuring a seamless shopping experience.


At Elixir, we are not just building websites; we are shaping experiences, and this project stands as a testament to that ethos. Explore the redesigned website at

Let’s create some magic together

We’re glad you’re interested in working with us! Fill in this quick form, and we’ll be in touch soon.

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Bryan is a seasoned growth expert with a passion for finance and the evolving digital landscape. In his previous